May 302012
 

Franch­ne­sia (noun) \franch-nee-zhuh\ — The momen­tary dis­ori­en­ta­tion that occurs in fran­chise restau­rants and retail­ers, due to the sim­il­iar­i­ties of lay­out and design between them

Exam­ple:  Before Joan could ask the cashier for a two-piece meal, her franch­ne­sia passed and she real­ized she was at TJ Maxx–not KFC.

Can you use franch­ne­sia in a sentence?

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  One Response to “Word Up Wednesday: Franchnesia”

  1. When John arrived home with his enema, he real­ized that frach­ne­siah had kicked in; he’d con­fused CVS and McDonald’s and asked them to super­size it.

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